# Avoiding Privacy violations

Dating apps and sites are party to some of our most intimate communications. For most of us, it’s not a secret that our personal data is constantly being collected by apps and websites. Beyond wondering if our data is collected, the question of how it’s used has\
a much more impactful answer — but it is probably not what you want to hear.

In simple terms, websites and apps can sell the data they collect to organizations to make a profit. In turn, these organizations are capable of using this data to target the advertisements that you are exposed to, so that ads are more personal and you are more likely to make purchases. Also, they can use the data for increased surveillance. These are unfair consequences of simply owning a phone or using the internet, to prevent tracking and surveillance, it is necessary to understand the big picture.

The world of advertising is different now than it was fifteen years ago. With most people using streaming services, fewer people see live television commercials. Because cell phones are carried everywhere and are in constant use, marketers have adjusted to basing their advertisements off of where we live, where we go and what we do.

{% hint style="success" %}
Flopi is designed to be a self-sustainable platform and doesn’t need to partner with any third parties for profits. There will be no advertisements and hence there will be no privacy violating trackers. This will serve a dual purpose of avoiding Privacy Violations and avoiding disturbing advertisements.
{% endhint %}


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